Rathbone Square

Crafting an identity for London's creative hub

Client: Great Portland Estates

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A new hub of energy and enterprise

We were challenged to create a strong brand identity for the new retail and office space, drawing on the artistic – both historic and current – and authentic nature of the local area, solidifying Great Portland Estate’s reputation in the industry and establishing Rathbone Square as a vibrant new hub for Central London.

Rathbone Square is a 2.3 acre mixed use development in central London, offering 25,000 sq ft of retail and dining opportunities, 142 private apartments, and a new home to Facebook.

 

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  • Art Direction
  • Brand Identity
  • Brochures
  • Interactive Presentation
  • Website
  • Marketing Suite
  • Hoarding
  • Floorplans

A gallery of curiosities

property marketing for rathbone square London -marketing suite
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An identity with character

We developed an identity package for retail and office including logos, tone of voice, colour palette, typography and photography. For the retail component we commissioned a well-known lifestyle editor to interview local retailers which was captured in a high-end book. For the office component we designed a comprehensive technical document which explained the building’s features concisely.

These were brought to life in a marketing suite by award-winning architects Carmody Groarke who we collaborated with to develop a strong narrative and a customer journey that reflected the overall brand vision.

property marketing for rathbone square london - brochure
  • property marketing for rathbone square london - floor plan
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  • property marketing for rathbone square london - illustration 3
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property marketing for rathbone square London - photography
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