Candlestick

A new place in an old part of town

Client: FivePoint

Real Estate Branding for Candlestick - San Francisco - mural 1

Brand identity for a new neighbourhood

Candlestick will be a real residential neighbourhood enriched by shopping, culture and outdoor space.

We developed a brand identity which featured local Bayview community artists and students who created vibrant murals for Candlestick and the adjoining San Francisco Shipyard. We also created a dynamic website which showcases the identity. 

Real Estate Branding for Candlestick - San Francisco - mural 1
  • Strategy
  • Brand Identity
  • Website
  • Interactive Presentation
Real Estate Branding for Candlestick - San Francisco - brand identity
Real Estate Branding for Candlestick - San Francisco - mural 6

Articulating a strong vision

Wordsearch Place helped FivePoint articulate their vision to understand the unique challenge and opportunities facing the site. This began with site visits, project briefings and stakeholder interviews and was followed by a series of intensive facilitated workshops which sought to define the vision for Candlestick.

Real Estate Branding for Candlestick - San Francisco - mural 2
Real Estate Branding for Candlestick - San Francisco - ipad
Real Estate Branding for Candlestick - San Francisco - cgi rendering

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